In the warm months, all you want is to keep as cool/cold as possible, even if that means risking life and limb.
A giant igloo built out of Yetis, this would be place in a public popular areas such as millennium park or the beach in the summer. People would be encourage to take pictures inside and by the igloo and post pictures on social media using the hashtag #notsummerwithoutalittlewinter
Yeti will create their own ice hotel, every time someone purchases a yeti they are entered into a drawing to have a weekend stay at Yeti’s ice hotel.
Winter themed Snapchat filters in the summer.
