Tom’s is so natural that when you use it, you’ll be the most natural you. How natural? We can’t really say, but there’s no judgement here.
Naked bike ride sponsored by Tom’s in support of dental research.
Create buzz in the news and on social media.
Placed in high-trafficked public areas (Millennium Park, Magnificent Mile, etc.) leading up to and during the naked bike ride to generate buzz and for bystanders to take photos with.
Snapchat filter - operational during time of naked bike ride event.