The French are perceived as being romantic and sexy. Everyone wants compliments from a French lover.
Oui is the French lover you never had.
Oui themed Suite in a hotel in Paris, mini fridge stocked full of oui. One couple can win a chance to have an all expenses paid stay at this hotel if they receive the winning code on the lid of their yogurt
Ask Oui is a love note wall sponsored by Oui. People will write letters ask for romantic advice from Oui love experts.
Siri take over. When a user opens up siri, she will greet you with a charming French romantic or sexy phrase and offer you a coupon for Oui.
Short Facebook videos of different ways to use the Oui containers such as making candles, a love note holder.